For the past 10 years, I have been designing magazines, newsletters and other publications that inform, entertain and inspire readers. I create publications that sell — whether your mission is to sell an idea or to increase subscriptions, newsstand sales, awareness or ad revenue. Drawing upon my vast journalistic experience, I create reader-focused, content-driven publication designs. I strive to establish an emotional connection with your readers — a connection that will inspire them to read your publication from cover to cover.

What makes me different from other publication designers?

Many graphic designers bring a strong sense of color and artistry to their work. But only an experienced publication designer can address the issues that make your publication reader-friendly — such as long-form readability, style consistency, publication identity and content-driven design. Plus, I stay on top of design trends specifically related to the publication and magazine industries.

“What made Mike Watters different from other providers we’ve used was his immediate understanding of what we wanted and needed. He ‘got it.’ We’ve never had to have fewer meetings, e-mails and phone calls back and forth with a service provider. Mike is intuitive, and he made it easy for us, and best of all, he produced a product that could not be surpassed.”
~ Susan Michaels, executive director, Pasado’s Safe Haven (newsletter)

Five guarantees

I guarantee that:

1. I will read every story that goes in your publication, and I will build page designs around your words. That’s what content-driven design is all about!
2. I will build consistent styles into your publication that will give it a professional edge.
3. I will create a distinct identity for your publication that sets it apart from any would-be competitors.
4. I will work with your chosen printer to ensure that your final publication is reproduced at the highest quality possible.
5. I will work collaboratively with you or your staff to ensure no detail will be missed in the production of your publication.

What other services are available?

• Publication logos and flags
• Publication marketing collateral, such as media kits, rate cards, PowerPoint presentations and more
• Writer, editor, photographer and illustrator referral — I know journalists, photojournalists, illustrators and former journalists all over the country. Just ask.
• Print ad designs